SAVE UP TO $26K
The VIC Government has slashed stamp duty for investors & owner occupiers. Save up to $26,000 on stamp duty at FOCUS! †
Our brand new major release The Boulevard is now selling - inspect 7 days
May 2021:
Construction Update
Focus is now rapidly taking form with the podium structure at full height, the tower floorplates starting to take shape and the lift core at level 15.
Construction is being undertaken by Multiplex, one of Australia's largest builders and the same company behind construction of our multi-award winning Southbank Place project.
Visit our construction gallery to see the latest progress photos.
Join us Sept 27 - 29 for the Boulevard Release special event
Discover a brand new release of 1, 2 & 3 bedroom apartments. Preview for the first time, from $499K.
151 City Road, Southbank
The Boulevard Detailsfocus onlocation
Welcome to Southbank - the heart of Melbourne. Walk to the internationally renowned Arts Centre. Stroll to riverside dining by the Yarra and local icons like Crown, South Melbourne Market & the Royal Botanic Gardens.
explore the location
focus onfacilities
Enjoy access to the glass-roofed indoor pool, gym and sauna. Relax in the stylish residents' lounge, dining area, landscaped BBQ terrace or luxe theatre. A friendly & professional concierge is on-site 24/7 for your convenience and peace of mind.
see the facilities facilities videofocus onliveability
Up to 115m², FOCUS apartments are larger than many others on the market - and exceptional value. Perfect for families, city professionals and investors. Qualifying owner occupiers & investors can save up to $26,000† in stamp duty.
focus onquality
Our apartment designers think beyond the details you see. They think about the details you'll never see. Visit our display for an inside look at the lengths we go to make every one of our apartments truly feel like a home.
inspect today details matter film
focus onchoice
Whether you are an empty nester, city based professional, young family, first home buyer, or savvy investor, we have a design for you.
see colour schemes
1 bedroom
Light & bright homes with high ceilings and private balconies. Perfect for first home buyers and city professionals.
2 bedrooms
Versatile designs with plenty of space for couples, friends or downsizers looking for a spacious city home.
3 bedrooms
All the space a busy family needs. Expansive living rooms, smart storage and a range of impressive kitchen layouts.
The Terraces
Oversized apartments featuring landscaped outdoor entertaining areas.
Get your floorplan pack.
See a selection of our favourite floorplans and the FOCUS brochure, or contact us today to inspect the entire range.
Trusted for 35 years
Central Equity are a 100% Melbourne company. 100% Australian owned. With a proven track record, acclaimed commitment to after sales service, and over 80 delivered projects, Central Equity has been trusted by Melburnians for over 30 years.
What our customers say:
Our apartment is beautifully appointed with tons of storage space and all the finishes are exceptional.
Jennifer.
I absolutely adore my new apartment in Southbank Place. It is beyond my dreams. My children and I love everything about it from the size and space of the apartment to the amazing residents lounge, horizon club, the theatre room and the pool and gym.
Tammy. August, 2019
The entire purchase process was very easy, flexible, secured and well documented with very kind and helpful staff. A very positive experience.
Kaushik & Emona R. September, 2018
Certainly we would have no hesitation to promote your brand to our friends, especially since my sister purchased her [apartment] from you guys. You guys did a great job, and she can’t compliment you guys enough in terms of your professionalism and service quality.
Dowson Y September, 2018
I am so happy with Nick and team's service from Central Equity. We feel very comfortable dealing with you guys and have been so impressed with your willingness to help out and answer questions at any time. So much so that when we were ready to buy again, we naturally bought from you. Thanks again.
Christina K September, 2018
We are Central Equity and we can help.
Deal direct with a local Melbourne developer with 30 years’ experience and 80 projects delivered as promised. Our sales team do not work for commission and are dedicated to matching buyers with the perfect property for their needs.